Wendy’s has a voice that everyone knows. Sharp, funny, a little restless, and always willing to poke the bear. When the agency pulled us in, the goal was simple. Make work that feels like Wendy’s actually talks. We partnered with the agency team to bring that voice to life through branded content and social video that felt unmistakably Wendy’s. That meant turning real fan tweets into a full blown R&B love song with Boys to Men, complete with studio production and music video energy, that took the bit way further than it needed to go. Which is exactly why it worked.
It also meant collaborating with NBA player, Coach and popular sports analyst Jay Bilas on “Bilasophy,” a tongue in cheek take on freshness, leadership, and the kind of confidence that only works if you commit to it, delivering his own words of wisdom through “Bilasophy,” which is somehow about leadership and lettuce at the same time. He embraced it and it was a slam dunk.
Different stories. Same brand backbone. Every concept was built to live natively across social platforms, drive engagement, and feel culturally relevant, not manufactured.
The stories were different, but the approach stayed the same. Just follow the humor where it naturally goes and let the performances carry the charm. Wendy’s knows how to make people laugh without trying to be a comedy sketch, and we helped keep that balance alive.
Bold flavor, bold creative, and a brand that is not afraid to have a little fun with its own mythology. Perfect match.