AI

Human made. AI enhanced.

AI isn’t here to replace creativity — it’s here to expand it. We’ve been hands-on with AI from the start and loving it! Exploring how it can enhance creativity, not replace it. We have accomplished a fully AI-generated music video, business pitch videos, storyboards,  to proof-of-concept work for the Kansas City Grand Prix Revival, and much more client work in progress as we speak. We’ve used tools like Midjourney, Veo, Runway, Kling and Luma to push ideas further and faster. Judge here (yes that’s his name and he is not Judgey) has led most of that experimentation, blending storytelling instincts with emerging tech. Together with our parent company’s new AI division, Fuel Labs, we’re learning how to make AI feel more human, and turn potential into real creative results without losing the human touch.

AI at TorchHouse

We use AI as a creative and production tool not a replacement for craft, but a way to move faster, explore deeper, and make smarter choices throughout the process.

In Creative & Strategy

  • AI-driven concept exploration and visual look boards
  • Script ideation and variant testing
  • Voice, tone, and narrative analysis for messaging alignment

 

In Pre-Production

  • AI casting look boards and mood exploration
  • Automated script breakdowns and shot planning
  • Storyboard generation and layout visualization
  • VO placeholders

 

In Post-Production

Where technology meets storytelling — our AI-assisted workflows make editing faster, cleaner, and more creative.

  • AI-assisted editing and assembly
  • Transcript-based editing and scene search
  • Dialogue isolation and noise reduction
  • Upscaling, frame interpolation, and stabilization
  • AI rotoscoping, object removal, and clean plates
  • Generative set extensions and sky replacement
  • Look exploration and style transfer tests
  • Sky replacement, color tests, and style transfer exploration
  • Auto captions, translation, and localization
  • AI-enhanced sound and voice tools for cleanup, refinement, and timing
  • Music exploration and adaptive scoring assistance to complement custom or licensed tracks

AI-Generated Video Creation

We use emerging AI video models — like Google Veo — to generate original footage from text or visual prompts.

  • Concept-to-clip generation for quick visual prototypes
  • Hybrid workflows that blend live-action and generated content
  • Style-guided scene creation for mood films or campaign previews
  • Generative transitions, backgrounds, and in-frame enhancements

Our Approach

AI is another member of the crew — one that helps us work faster, explore wider, and focus more energy on the parts of production that need a human touch. The story always comes first; the tools just help us tell it better.