Music + Sound
Led by Cash: our resident TONE Tinkerer.
Music and Sound Design are a huge part of what makes TorchHouse work feel alive. Cash – yes that’s his real name, and yes it’s perfect: approaches every project like a collaborator, building tracks that match emotion, story, and rhythm as closely as they match the cut. Whether it’s scoring a heartfelt human story, making a barbecue spot sound like a garage band, or finding new tone by recording an acoustic guitar five feet from the mic and driving it through a vintage guitar amp, it’s always about one thing, serving the story through sound.
Littler | “We are Human” Inclusion, Equity, and Diversity
Our client wanted a custom track that was simple and elegant — something that reflected their human values and DEI efforts. We composed a custom piano piece that flows and progresses naturally with the multiple voiceovers, all recorded on-site with real Littler employees. The solo piano elevates the message and celebrates these values with simplicity and a raw, human touch.
#OriginalMusic #LocationSound #Mix
Lacin Kicks | “Roses Grow From Dirt” Sponsored by NYMBUS
The most rewarding projects are the ones built on collaboration. This was one of them. Working closely with the editors and directors, the music was shaped around the emotion of the cut: sometimes weaving through the story, sometimes pulling back completely. The custom score moves through several emotional phases, mirroring Jeremy Lacin’s work ethic and the grounded, human touch behind every custom shoe he makes.
#OriginalMusicScore #SoundDesign #Mix
BASF FiberMax Cotton | “Tough as Cotton”
Personification is always fun, especially when the “character” is a tough little plant. The creative team wanted something that blended hip-hop and country, or what they called “Hick Hop”. We got there with sliding guitars, a trap-style beat, and a strut that gives this cotton plant a real swagger.
#OriginalMusic #SoundDesign #Mix
YouTheory – Ocean Friendly Omega | “From the Fish’s Mouth”
A friendly talking fish telling us about plant-sourced omega supplements needed something equally friendly to swim in. The music starts like a children’s tune — simple piano chords and a playful rhythm — then builds into a nautical jingle that leaves you smiling. It’s lighthearted, good-natured, and perfectly in sync with the story.
#OriginalMusic #LocationSound #SoundDesign #Mix
Jack Stack Barbecue | “Clutch Carryout with Creed Humphrey”
The creative called for a slow-motion walk-in and classic rock swagger to match Creed’s mullet energy. We built it with driving guitars and a loose, garage-band vibe, with live room mics, imperfect rhythms, and intentional noise. The goal: make Creed and his carryout crash the party with Total Badassery.
#OriginalMusic #LocationSound #SoundDesign #Mix
Jack Stack Barbecue | “Right On ’Cue” w/ Creed Humphrey and Trey Smith
A classic mockumentary-style spot built on dialogue and timing. The humor lands through the extra beats of silence and the sound design. The spot closes with a custom stinger that disrupts perfectly into the end card animation like a dry and energetic punchline.
#OriginalMusic, #Stinger #LocationSound #SoundDesign #Mix
Omaha Steaks | “Burger Perfection”
This one became a client favorite…so much so, they still reference it for new work. The warm, rounded melody came from an acoustic guitar recorded about five feet from the mic, then pushed through a tweed amp modeler. It was an unconventional approach that created a new texture: what’s now known in-house as “BURGER TONE”.
#OriginalMusic #VORecord #Mix
Omaha Steaks | “What Even is Cyber Monday?”
A personal favorite. We went full camp- building a corny, early-2000s computer-era track packed with pop-up chaos before cutting hard into a heavy, drop-tuned riff. Imagine “Truck Month,” but for heavily discounted premium meats.
#OriginalMusic #VORecord #Mix
Victory Project | “2025 Gala Video: The Castillo Brothers”
This story follows the Castillo brothers and their experience with The Victory Project. The score was built around nylon guitar: warm, classical, and human. Reprised through several movements. It brings grace and celebration to a story about teamwork, support, and inclusion.
#OriginalMusicScore #LocationSound #SoundDesign #Mix
Omaha Steaks | Wisdom Campaign “Confidence”
The Wisdom campaign marked a turning point for Omaha Steaks, where everything became more deliberate: the music, message, and tone. The “Confidence” spot hits that groove perfectly, literally. Grill sounds, tongs, and seasoning shakers became percussion instruments. The rhythm and sound design drives the nuance and feel of the entire cut.
#OriginalMusic #VORecord #SoundDesign #Mix
Sporting KC | “Soccer Capital of America”
Created to rally fans ahead of the 2023 season, this Emmy-nominated series called for something anthemic, high energy, and industrial. We built it around heavy guitars, high velocity drums, and lots of distortion– to create a sound that’s modern and full of Kansas City grit.
#OriginalMusic #LocationSound #SoundDesign #Mix
Kansas City Art Institute | “Rebrand Video”
When KCAI rebranded, the new logo doubled as a gallery for student work — something alive and adaptable. The music followed suit: drum machines, synths, layered guitars, and vocal samples build a grungy alternative inspired track that moves with the same curiosity and creative pulse as the artists behind it.
#OriginalMusic #SoundDesign #Mix